Digital Marketing Case Study:
Case Study: Girls Who Lead: Youth Leadership Camp
Project Type: Game-Based Learning
Level: Elementary and Secondary Education, Post-Secondary, Youth Organizations
Format: Workshops & Training
Budget: Low to High
Girls Who Lead
Middle school can be a challenging time for girls to find and own their leadership potential. Inspired by Abby Wambach’s Wolfpack, our five-day “Girls Who Lead” camp gave 6th through 8th graders the space to explore what leadership means on their own terms – and to discover the leaders they already are.
Over the course of one transformative week, participants dove into intensive, game-based activities designed around core leadership principles. Each day focused on a different essential concept: taking charge of your own story, leading from any position, learning from failure, championing other women, and showing up authentically. But rather than lecturing about these ideas, we created immersive experiences where students lived them.
Bold Leadership Development
Through strategic games and collaborative challenges, girls practiced making bold decisions without waiting for permission. They navigated scenarios where supporting roles proved just as crucial as starring ones. They confronted simulated failures in safe environments and developed strategies for bouncing back stronger. They celebrated each other’s victories and learned to recognize competition as something that can coexist with community. Most importantly, they brought their whole selves to every activity – discovering that their unique perspectives and experiences weren’t obstacles to leadership, but foundations for it.
The camp format allowed for deep transformation. Unlike one-off workshops, the five consecutive days created momentum. Skills built on day one became second nature by day five. Relationships formed quickly, creating the kind of supportive community that helps young leaders stay resilient when they return to their everyday environments. By the final reflection session, participants weren’t just talking about leadership – they were embodying it. Each attendee left with a copy of the Wolfpack Youth Edition to continue their leadership journey beyond camp.
This intensive model proves particularly effective for leadership development, but the content is highly adaptable. The curriculum can be restructured as a semester-long after-school program, condensed into monthly Saturday sessions, woven into health or advisory classes, or used as a foundation for peer mentorship programs where trained student leaders facilitate discussions with younger students. The principles resonate across age groups, too – while this camp served middle schoolers, the framework scales beautifully for high school students stepping into formal leadership roles or even adult professional development.
For schools and organizations interested in running their own leadership programming, we provide facilitator training that equips educators with both the content knowledge and facilitation skills needed to guide these conversations effectively.