Mission Driven Marketing:
Digital Marketing Bootcamp
A two-day workshop — with a week of real-world practice between them — built around one idea: you already have too much on your plate. We can make the marketing simpler and clearer. Looking for a digital marketing GPS? We've got you.
Built for lean teams doing more with less
This bootcamp is for teams of all sizes — but especially teams running lean with tight budgets and no dedicated marketing department. If you've ever thought "we can't afford to market properly," this workshop was built for you.
Perfect if you…
- Wear multiple hats with no dedicated marketing staff
- Struggle to know which tactics are actually worth your time
- Want to stretch a $500/month budget like it's $5,000
- Need to walk away with work done, not just notes taken
Real, usable systems — not just new knowledge
- A prioritized 90-day marketing roadmap
- A defined audience, objective, message, and CTA
- A repeatable content and/or audience-growth system
- A realistic plan for improving search and AI visibility
- Reusable templates and frameworks you'll keep using
- A simple monthly marketing scorecard
- A clear sense of whatnotto spend your limited time on
Understand the landscape. Decide what matters most for your organization.
We start with mission, audience, and desired action — not tactics. By the end of Day 1 you won't just understand the marketing landscape; you'll know exactly what to focus on first.
You Don't Have to Do Everything
Audience + Message
Build Your Content Strategy
Creative Without a Creative Department
Get Found: SEO + GEO/AIO
Build an Audience You Own: Email
Grow Your Reach Without Buying It
Measure What Matters
The Week Between: Try It
This isn't just homework — it's a critical part of the curriculum. You complete a Marketing Priority Worksheet (Goal → Audience → Message → CTA → Priority Channels → KPIs), then prep for the Day 2 lab track(s) you plan to attend. You're specifically encouraged to try things and get stuck — because Day 2 is where you bring the questions.
Turn strategy into repeatable systems you'll keep using long after the workshop.
Day 2 flips the format. Bring your laptop, your Marketing Priority Worksheet, and a week's worth of real questions. Facilitators circulate to help you build in real time. This isn't a lecture. It's a lab. Your organization is the project.
Lab 1 — Creative: Build Your Visual Brand System
Lab 2 — Social & Ads: Build Your Visibility System
Lab 3 — SEO & Content: Build Your Reach System
Lab 1 — Creative: Build Your Visual Brand System
Lab 2 — Social & Ads: Build Your Visibility System
Lab 3 — SEO & Content: Build Your Reach System
Peer Review + Expert Office Hours
Two Days · Real Skills · Industry Experts · Actual Deliverables ·
A two-day, hands-on experience at Alnoba in beautiful Kensington, NH, sponsored by Salem Five Bank. Register now—space is limited!
Day 1 (November 10th): learn the digital marketing landscape from design best practices to SEO to Google Ad Grants for Nonprofits. In between talks we’ll enjoy lunch and take creative breaks with Alnoba’s incredible sculptures. You’ll leave with a roadmap and advice from experts for your non-profit.
Day 2 will be one week later (November 17) and we hope you’ll arrive with results and lots of questions from your week. Over coffee and breakfast we’ll discuss experiences and results as a whole before breaking out into sessions to dive deeper into the details. Again we’ll have lunch and use Alnoba’s inspirational spaces to think, move, plan, and leave ready to conquer the (not so overwhelming anymore) digital marketing landscape.
Included with your ticket:
Two days of expert marketing advice from industry veterans. Current speakers include:
Kate Cotter (Gamepossible Learning)
Jenn Foster (Jenn Foster Marketing)
Renessa Ciampa (Ciampa Creative)
Alexis DeVilling (Great Gray Trust)
Breakfast and Lunch (Veggie and Gluten Free options available) on both days
Access to Alnoba’s art-filled property
Workshop materials to personalize for your digital marketing goals